Top tips for effective communication

  • Be clear about the objectives for your communication e.g. to inform, correct misconceptions, increase advocacy, remind, educate, make specific announcements or seek a specific action orientated response.
  • Make sure that you understand the needs and issues of your audience i.e. establish what makes them ‘tick’ and build the communication around these areas.
  • Build a concise communication plan that specifically addresses the ‘who’, ‘why’, ‘what’, ‘how’ and ‘when’.  Utilise the communications channels available to you in an integrated manner.
  • Build clear and simple key messages and apply them consistently across the entire communications programme.
  • Make sure that you continuously track the effectiveness of your communication campaign so that you can make adjustments quickly mid-campaign.  Keep research techniques simple.
  • Ensure that those delivering the communications (especially face-to-face) have sufficient training and are effective communicators.
  • Avoid ‘silences’ in your communications campaign (especially in ‘change’ situations) – they only help to fuel the rumour mill – keep audiences continuously as fully informed as possible.
  • Minimise the factors that might disrupt the communications process, such as poorly or inappropriately produced or delivered communications, the wrong use of tools, or poor timing when communications in other parts of your business have higher priority or ‘airtime’.
  • Ensure your communications are seen, absorbed, believed, remembered and produced in a way that demonstrates the clear value of adopting the principles described in the message.
  • Call in Enlighten Communications to manage your communications!


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